Global Learnings from Local Successes

Retail is a low-margin business that needs to expand globally if it wants to continue to grow. But retail does not cross borders easily. It is still dominated by local players, because “the devil is in the details” of local execution. Europe is one of the most mature and varied retail landscapes in the world. Germany, in particular, has been home to many of retail’s recent innovative successes.  Competition is increasingly high among supermarkets and discounters alike while digital is accelerating the trend towards multi-channel retailing. That makes Germany a fascinating place to share ideas about retail’s future.

The Berlin 2017 Global Summit will communicate practical lessons from those players who are still winning in the marketplace, despite the headwinds of fickle consumer demand, digital disruption, hard discount renaissance, and geopolitical backlashes (Brexit, new political developments, urbanisation issues etc.). Learnings can come from everywhere – established and new players, online and brick-and-mortar, developed and emerging markets, our industry or completely different domains of knowledge – and have an impact in all kinds of businesses.


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This year's theme will be shared through sessions focused on stories such as:


It’s All about the User-Centric Approach 

Seamless design requires building around a consumer’s needs. Consumers expect their shopping experience to be effortless, instantaneous and personalized.

The New Consumer’s Shopping Habits 

Consumers are increasingly replacing their (planned) weekly trips to large periphery stores with more frequent (unplanned) runs to nearby convenient stores. They also want their products to be fresh and local, which means routes to market must be shorter.

Who is Winning, How and Why?

No retailer is left unaffected by digital disruption and the rise of new entrants. In this session, you will hear from those who play their cards right in the fast-changing retail landscape, be they discounters or traditional retailers, grocery or non-grocery.

Do We Need Retailers?

Millennials value convenience over everything. They have become addicted to the seamless user-centric experience of the digital age. They shop without ever taking their eyes off their screens. Will traditional retailers still be needed when that generation takes over the market?


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