Global Learnings from Local Successes
Retail is a low-margin business that needs to expand globally if it wants to continue to grow. But retail does not cross borders easily. It is still dominated by local players, because “the devil is in the details” of local execution. Europe is one of the most mature and varied retail landscapes in the world. Germany, in particular, has been home to many of retail’s recent innovative successes. Competition is increasingly high among supermarkets and discounters alike while digital is accelerating the trend towards multi-channel retailing. That makes Germany a fascinating place to share ideas about retail’s future.
The Berlin 2017 Global Summit will communicate practical lessons from those players who are still winning in the marketplace, despite the headwinds of fickle consumer demand, digital disruption, hard discount renaissance, and geopolitical backlashes (Brexit, new political developments, urbanisation issues etc.). Learnings can come from everywhere – established and new players, online and brick-and-mortar, developed and emerging markets, our industry or completely different domains of knowledge – and have an impact in all kinds of businesses.
This year's theme will be shared through sessions focused on stories such as:
Brand Relevance in a Consumer-Centric World
The brands that have managed to continue to inspire consumers’ trust and loyalty have valuable lessons to impart to everyone in the consumer goods industry. Brand relevance is fundamentally a journey towards increased customer-centricity.
Leveraging Technology for a Sustainable Future
The new consumer is more mindful of their health and the environment: more consumers support locally-based or fair-trade economic and agricultural models. Often, their purchasing decisions are political statements.
Who is Winning, How and Why?
No retailer is left unaffected by digital disruption and the rise of new entrants. In this session, you will hear from those who play their cards right in the fast-changing retail landscape, be they discounters or traditional retailers, grocery or non-grocery.