Join our Berlin Store Tour on June 20th.
With more than 80 million wealthy consumers, Germany is the European Union’s biggest market for food and beverages. It represents as much as 20% of Europe’s purchasing power! Germany is home to some of retail’s most radical innovations and has some of the world’s leading global retailers. When very few retailers actually succeed in having a global footprint, German retailers show the world they can. In many ways Germany’s retail market foreshadows the future of retail for other markets, with older, more urban, more environmentally conscious consumers:
- From the 1960s onwards, a constant obsession with low prices and low margins has led retail discounters to gain nearly half of Germany’s total market today, long before the other European markets even had their first discount stores;
- Organic, fair-trade, healthy, and environmentally conscious products have been popular with German consumers for decades: German retailers were among the first to offer low-price healthy and organic options;
- German thrift and environmental consciousness have caused retailers and consumers to be more advanced in recycling and energy efficiency: waste not, want not;
- Germany’s highly saturated retail market has forced retailers to be more innovative and more global: only with added value can you make it in Germany; to continue to grow, German retailers have conquered international markets. They are more global than other retailers;
- The rise of online retail and urban convenience stores are challenging traditional retail in a radical way, forcing retailers to accelerate the redefinition of their value proposition: low prices alone are no longer enough to seduce German consumers.
Our June 20th Berlin Store Tour programme is a unique opportunity to find out more about German retail and peek into retail’s future. Our 2017 store tour programme is hosted by leading German discounters REWE (over 15,000 stores) and Penny (3,500 stores, owned by REWE Group).
Due to the early departure of the coaches, all participants should plan on arriving on the day before. Should you wish to participate in the optional store tour programme, please tick the store tour option on the registration form. Delegates will have the choice between multiple tracks, each tailored to meet different needs.